It was announced recently that YouTube, the massive video posting and networking site has decided to pay royalties to those artists in the UK who are under groups that protect copyright issues for over 50,000 clients across the sea ALONE. This means that YouTube will pay a flat fee in order to keep the videos up and these groups will keep and eye and distribute the cash as they see fit.
I know many of you have logged onto YouTube only to find that "This video removed by Warner Music Group" or something similar when searching for artists. YouTube has been a downright moral dilemma for most record companies, ranging from those who think that the industry is losing money by having these available and that they should pay for these music videos on iTunes, to those who see it as the single most effective online marketing tool there is. I fall into the latter category.
At what point do record companies charge for these videos? I've always understood music videos to be a great marketing tool, something like a preview to the album that the audience to see and feel and know as tangible. Certainly there are lines crossed when it comes to DVDs and everything, but now not only do you have the official videos but live videos from people's cell phones available. This is especially crucial for any band who can't even afford to have an official video, let alone one popular enough to make it on YouTube. Where would OkGo be without their treadmill video? Aside from all the garbage people end up posting, its been such an amazing resource for bands and listeners alike to have instant exposure.
Sure, it's nice to get a few bucks for your band to be played, but that's hardly fair when so many artists don't belong to these copyright groups, and the fact that it is only in the UK. I'm stoked that Bono will get his fair share for new pleather pants, but I say its all or nothing. Let's make the distinction of YouTube as a tool versus a sell-able product. God knows we've made enough things purchasable that we can hold a few things sacred, can't we?
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